Padel TPadel Tennis
![Padel T logo](/work/padel-t/images/hero_banner_2150x855-1.jpg)
Padel Tennis is a vibrant, social game filled with energy. We set about creating a logo and brand identity that reflects this playful nature.
A bright and playful brand with a subtle nod towards the sport
![Paddle T icon](/work/padel-t/images/grid_952x575-1.jpg)
![Banner design](/work/padel-t/images/grid_952x575-2.jpg)
![Graphics](/work/padel-t/images/grid_952x575-3.jpg)
![Colour assets](/work/padel-t/images/grid_952x575-4.jpg)
![Padel T brand guidelines](/work/padel-t/images/inner_padding_1920x1080-2.jpg)
![Website design](/work/padel-t/images/inner_padding_830x1187-1.jpg)
![Icon assets](/work/padel-t/images/inner_padding_830x1187-2.gif)
![Website design](/work/padel-t/images/inner_padding_1721x878-1.jpg)
Using greens and neon yellows associated with Tennis, we built up a robust colour system that resonates with the audience.
A bright and bold colour system that reflects the colours involved with Padel Tennis
![Website design](/work/padel-t/images/grid_952x575-5.jpg)
![Icon assets](/work/padel-t/images/grid_952x575-6.jpg)
![Paddle T typography](/work/padel-t/images/grid_952x575-7.jpg)
![Paddle T tote bag design](/work/padel-t/images/grid_952x575-8.jpg)
The playful nature of the game was central to our thinking when developing the brand
![Photography](/work/padel-t/images/grid_952x575-9.jpg)
![Typography design](/work/padel-t/images/grid_952x575-10.jpg)
![Graphics](/work/padel-t/images/grid_952x575-11.jpg)
![See you on the court infographic](/work/padel-t/images/grid_952x575-12.jpg)
![Website design](/work/padel-t/images/inner_padding_1920x1080-1.jpg)