No brand should be without any sort of marketing collateral. You can use a branded document to share with potential customers and clients. It’s a great way to get specific information to the right people. You can create any number of documents for sending out.
Insight and detail
A good starting point is to begin with a document that explores a general overview of the business, this could be anything from 5 to 10 pages and just outlines the service(s) or product(s). If you’re asked similar questions every day, it’s good to have a document you can just send in response to that inquiry. It can be useful to have a pricing document to send to potential clients, this can explain in more detail about the specifics of costs.
A picture speaks a thousand words
Spending time to re-draw all your information into infographics really helps the reader understand the message you are trying to convey. Any information needs to be clear, concise and easily digestible.
Enforce your brand and build trust
Consistency helps build reliability and trust. Generally speaking, you want your pitch documents and presentations to match your branding, website and other collaterals. This gives you a chance to show off your branding and reinforce the idea of a reliable consistent brand.
Increase traffic
Sending out proposals to people is a great way to increase traffic to your website. You can look at the amount of people who are visiting your website and you will see a massive increase in numbers after running a campaign.
Follow up
Sending a document by email gives you the opportunity to follow up with a call. You can generate data on who’s clicked through and use this to your advantage. People are more likely to convert from a one on one conversation, however a combination of both emailing and a follow up with a call seems to be the most effective strategy for new leads.
Summary
Every single business has documents and PDF’s that they distribute and it really does make a huge difference having a document professionally designed by a pitch deck designer.
If you concentrate on design and the flow of information you will be able to create something that people can really engage with.
These sorts of marketing techniques are just the tip of the iceberg in terms of what you should be doing to grow your business. One channel alone wont work, it’s a combination of all that shows the best results.
For more information feel free to get in touch.
