I’m excited to share that FullSphere is now an accredited Microsoft Advertising Partner.
This accreditation formally recognises our expertise within the Microsoft ecosystem, and more importantly, opens up new opportunities for your business to scale efficiently and reach new audiences.
Why Microsoft Advertising?
If your paid media has primarily centred around Google, expanding into the Microsoft Search Network (Bing, Yahoo and DuckDuckGo) can unlock growth.
The platform is especially effective for B2B and professional services, as many workplaces run Windows devices with application restrictions, making Microsoft products the default search and browser environment. This built-in behaviour generates search volume from highly valuable, commercially engaged users.
Competition is typically lower than Google, which often allows us to secure more efficient placements and drive conversions at a stronger cost-per-acquisition.
What our partner status means for you
Achieving Microsoft Advertising Partner status requires meeting strict criteria around managed spend, sustained performance and client delivery standards.
Here’s how that benefits your campaigns:
1. Advanced B2B targeting
We can leverage LinkedIn Profile Targeting within Microsoft Ads, allowing us to refine campaigns by company, industry and job function, particularly powerful for decision-maker acquisition.
2. Early access
As a partner, we gain access to beta features, AI developments and platform updates ahead of general release, helping keep your strategy ahead of the curve.
3. Direct support
We now have priority access to Microsoft support teams, ensuring faster resolution times and smoother campaign execution when needed.
Whether you’re already running paid media or exploring your first campaigns, Microsoft Advertising could become a major driver of performance and is well worth considering as part of your growth strategy.
If you’d like to explore how a Paid Ads strategy could drive growth, let’s talk.
