Next Day Podcast provides professional post-production & editing services to podcasters. Our team developed a solid marketing strategy to target the correct demographic and correct marketing channels. Below is an overview which illustrates the campaign.
We implemented full eCommerce tracking to identify which audience and campaigns give the lowest conversion value.
Google Ads and Microsoft Ads are the primiary channels for directly targeting users searching for terms similar 'podcast editors'.
Re-targeting is key to pulling in users that have not purchased, but show high intent. A very effective and low cost way to convert users that need nurturing, before converting.