Jiemao Lashes is a beauty clinic that offers treatments at multiple locations in London. We were challenged with aquiring more clients, whilst finding a solution to retain and regain previous customers. The information below illustrates how we approached the marketing strategy to ensure the campaign was successful for the client.
We updated the website copy, headings, meta informaiton, alt-tags and link structure to improve the on-page SEO. An extensive off-page SEO campaign was put in place to improve ranking for local keywords.
Paid search channels such as Google Ads and Microsoft Ads are used to target users that are searching for the specific services.
Re-targeting is a cost effective way to convert users that have recently visited the website or social. We achieved amazing conversion rates for non-active customers using Email and SMS.